PROJECT.

CATEGORIES.

MADE WITH.

ABOUT.

Apple Arcade

- Logo Animation

- March 2020

Motion Graphic

3D Animation

Brand Identity

Cinema 4D

Octane Render

After Effect

I was tasked to explore logo animation for Apple Arcade gaming subscription service, associated with Imaginary Forces Studio. 

The Arcade demographic targets toward young age audiences. The idea is to reflect the youth playfulness through each letter's entrance. 

C4D development progress with different version experiment

Sketches and process.